A campaign poster has about three seconds to land its message. Here is how we make those seconds count.
Most people will see your campaign poster from a moving vehicle, across a crowded street, or as a thumbnail on their phone. That is the real design brief.
Lead with one message
Every strong poster carries a single idea. When a design tries to say five things at once, it ends up saying nothing. We start by agreeing on the one line that matters, then build the layout around it.
Contrast beats decoration
Bold type on a clean background will always outperform a busy design with small text. High contrast keeps your message readable at distance and at thumbnail size.
Repeat your visual identity
Consistent colours, symbols and fonts across every poster, banner and social post make a campaign feel organised and trustworthy long before anyone reads a word.
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