Posting often is not a strategy. Posting consistently, in a recognisable style, is.
Scroll any business feed and you can usually tell whether the posts were designed together or one at a time. The difference shows immediately.
Pick your repeatable formats
Most businesses only need four or five post types: offer, testimonial, product, tip, and announcement. Design each once, properly, then reuse.
Keep the frame, change the content
A consistent frame such as the same logo placement, colour band and font sizes makes every new post instantly recognisable as yours.
Design for the thumbnail
Your post is first seen small. If the headline is unreadable at thumbnail size, the post will be scrolled past regardless of how good the full-size version looks.
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